Advertising is largely ineffective. But producers do need a way to get the attention of their target market.

Let’s use technology to eradicate advertising whilst enabling producers to deliver relevant information to their most receptive audience.

I firmly believe the advertising model is here to stay, just not in its current form.

Any takers?

Clay Shirky’s excellent “Case Against Micropayments” doesn’t hold up well once user preferences are automatically taken into account. And that is the eventual goal of this personal identity space, yes?

Some of the primary problems with micropayments previously were the decision-making cost and the psychological block of using “real” money when it all seems free anyway.

Personal profiles will evolve to know an individual well enough to sidestep the issue of decision making for >90% of the time. And some form of a global internet currency will likely emerge to make this all easier and more palatable (karma points?). Add the fact that users will become more providers of value and not merely consumers and you’ve got a thriving internet marketplace. (Who wants to deal with the issue of foreign currencies when the internet can offer its own flat, borderless marketplace?)

See also:
http://www.bearcave.com/misl/misl_tech/gnutella.html