Comments on: SetJam is a tool, Clicker is a portal http://drstarcat.com/archives/239 Mon, 01 Mar 2010 10:00:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The New TV Stack: How to Watch Internet TV on your TV Set | SetJam http://drstarcat.com/archives/239/comment-page-1#comment-1262 The New TV Stack: How to Watch Internet TV on your TV Set | SetJam Tue, 26 Jan 2010 22:51:48 +0000 http://drstarcat.com/?p=239#comment-1262 [...] I’ve detailed elsewhere, SetJam focuses on our “Time-to-Watch” metric, which measures how quickly we get you to [...] [...] I’ve detailed elsewhere, SetJam focuses on our “Time-to-Watch” metric, which measures how quickly we get you to [...]

]]> By: drstarcat http://drstarcat.com/archives/239/comment-page-1#comment-1260 drstarcat Thu, 14 Jan 2010 01:32:15 +0000 http://drstarcat.com/?p=239#comment-1260 Thanks for the feedback Lewis, and I couldn't agree more with you. You've<br>touched upon two key features that we've wanted to integrate from the<br>beginning, but haven't yet had the time: Tracking what you've watched, and<br>notifications for new episodes.<br><br>We're working as hard as we can to deliver both of these! Regardless, the<br>key for us will always be to keep it simple. Thanks for the feedback Lewis, and I couldn't agree more with you. You've
touched upon two key features that we've wanted to integrate from the
beginning, but haven't yet had the time: Tracking what you've watched, and
notifications for new episodes.

We're working as hard as we can to deliver both of these! Regardless, the
key for us will always be to keep it simple.

]]> By: lewisbriggs http://drstarcat.com/archives/239/comment-page-1#comment-1259 lewisbriggs Thu, 14 Jan 2010 01:26:16 +0000 http://drstarcat.com/?p=239#comment-1259 I like the simplicity setjam offers compared to clicker and casting it as a tool rather than portal does help you differentiate your brand and clarify your business model. However, the key question to me is what does the growing population of online video viewers, and eventually, over the top video viewers need/want when they migrate their viewing of premium content away from the pay tv providers? They need a way to keep current with episodes and eliminate already watched episodes. Also, a smooth way to jump into show (i.e. catch up) would be great.<br><br>This will become difficult as more free content is hosted all over the place and with different viewing windows. A simple season pass (like Tivo) combined with notification features to warn you when your chance to watch an episode for free will be lost...that is what's needed. Clicker's playlist feature is unnecessarily complicated. I think people just want a way to watch this premium content efficiently and smartly, with no hassles...setjam could be that product/tool on multiple viewing platforms. I like the simplicity setjam offers compared to clicker and casting it as a tool rather than portal does help you differentiate your brand and clarify your business model. However, the key question to me is what does the growing population of online video viewers, and eventually, over the top video viewers need/want when they migrate their viewing of premium content away from the pay tv providers? They need a way to keep current with episodes and eliminate already watched episodes. Also, a smooth way to jump into show (i.e. catch up) would be great.

This will become difficult as more free content is hosted all over the place and with different viewing windows. A simple season pass (like Tivo) combined with notification features to warn you when your chance to watch an episode for free will be lost…that is what's needed. Clicker's playlist feature is unnecessarily complicated. I think people just want a way to watch this premium content efficiently and smartly, with no hassles…setjam could be that product/tool on multiple viewing platforms.

]]> By: drstarcat http://drstarcat.com/archives/239/comment-page-1#comment-1247 drstarcat Wed, 13 Jan 2010 18:32:15 +0000 http://drstarcat.com/?p=239#comment-1247 Thanks for the feedback Lewis, and I couldn't agree more with you. You've<br>touched upon two key features that we've wanted to integrate from the<br>beginning, but haven't yet had the time: Tracking what you've watched, and<br>notifications for new episodes.<br><br>We're working as hard as we can to deliver both of these! Regardless, the<br>key for us will always be to keep it simple. Thanks for the feedback Lewis, and I couldn't agree more with you. You've
touched upon two key features that we've wanted to integrate from the
beginning, but haven't yet had the time: Tracking what you've watched, and
notifications for new episodes.

We're working as hard as we can to deliver both of these! Regardless, the
key for us will always be to keep it simple.

]]> By: lewisbriggs http://drstarcat.com/archives/239/comment-page-1#comment-1246 lewisbriggs Wed, 13 Jan 2010 18:26:16 +0000 http://drstarcat.com/?p=239#comment-1246 I like the simplicity setjam offers compared to clicker and casting it as a tool rather than portal does help you differentiate your brand and clarify your business model. However, the key question to me is what does the growing population of online video viewers, and eventually, over the top video viewers need/want when they migrate their viewing of premium content away from the pay tv providers? They need a way to keep current with episodes and eliminate already watched episodes. Also, a smooth way to jump into show (i.e. catch up) would be great.<br><br>This will become difficult as more free content is hosted all over the place and with different viewing windows. A simple season pass (like Tivo) combined with notification features to warn you when your chance to watch an episode for free will be lost...that is what's needed. Clicker's playlist feature is unnecessarily complicated. I think people just want a way to watch this premium content efficiently and smartly, with no hassles...setjam could be that product/tool on multiple viewing platforms. I like the simplicity setjam offers compared to clicker and casting it as a tool rather than portal does help you differentiate your brand and clarify your business model. However, the key question to me is what does the growing population of online video viewers, and eventually, over the top video viewers need/want when they migrate their viewing of premium content away from the pay tv providers? They need a way to keep current with episodes and eliminate already watched episodes. Also, a smooth way to jump into show (i.e. catch up) would be great.

This will become difficult as more free content is hosted all over the place and with different viewing windows. A simple season pass (like Tivo) combined with notification features to warn you when your chance to watch an episode for free will be lost…that is what's needed. Clicker's playlist feature is unnecessarily complicated. I think people just want a way to watch this premium content efficiently and smartly, with no hassles…setjam could be that product/tool on multiple viewing platforms.

]]> By: drstarcat http://drstarcat.com/archives/239/comment-page-1#comment-1223 drstarcat Mon, 23 Nov 2009 10:54:05 +0000 http://drstarcat.com/?p=239#comment-1223 Thanks for the feedback! I fully agree about the collaborative filter. We<br>had this in our original designs, but it just kept getting put off. It will<br>be back soon though! Thanks for the feedback! I fully agree about the collaborative filter. We
had this in our original designs, but it just kept getting put off. It will
be back soon though!

]]> By: marcodeveglia http://drstarcat.com/archives/239/comment-page-1#comment-1222 marcodeveglia Mon, 23 Nov 2009 03:13:40 +0000 http://drstarcat.com/?p=239#comment-1222 You shall define your service in relation to competitors because this is what your potential clients do. Even more, they define your service comparing it to something they already know. There isn't marketing in a vacuum, it's always working with what's already in the mine.<br>Having said that, and comparing SetJam to Clicker:<br><br>- SetJam seems like a search engine for shows and movies<br>- Clicker seems more like a directory for shows and movies<br>- browsing on Clicker is satisfying, browsing on SetJam not<br>- searching is clearer on SetJam, but Clicker works too<br>- Clickers says "what's on online" suggesting you can search what is online "now". SetJam "gives you access" to every show and movie ever. There is a subtle difference here that could be exploited<br><br>I could go on, but the basic positioning is that you HAVE to look at your competitors and listen to your customers (something you already did). A good add-on to your service would be a collaborative filter that shows related movies. Probably you could use the Amazon tool if one logins with his/her Amazon account. You shall define your service in relation to competitors because this is what your potential clients do. Even more, they define your service comparing it to something they already know. There isn't marketing in a vacuum, it's always working with what's already in the mine.
Having said that, and comparing SetJam to Clicker:

- SetJam seems like a search engine for shows and movies
- Clicker seems more like a directory for shows and movies
- browsing on Clicker is satisfying, browsing on SetJam not
- searching is clearer on SetJam, but Clicker works too
- Clickers says “what's on online” suggesting you can search what is online “now”. SetJam “gives you access” to every show and movie ever. There is a subtle difference here that could be exploited

I could go on, but the basic positioning is that you HAVE to look at your competitors and listen to your customers (something you already did). A good add-on to your service would be a collaborative filter that shows related movies. Probably you could use the Amazon tool if one logins with his/her Amazon account.

]]> By: Shakir Razak http://drstarcat.com/archives/239/comment-page-1#comment-1221 Shakir Razak Tue, 17 Nov 2009 03:55:05 +0000 http://drstarcat.com/?p=239#comment-1221 Hi,<br><br><br>Nice Post!<br><br><br>Sounds Familiar. ;)<br><br><br><br>Kind regards,<br><br><br>Shakir Razak Hi,

Nice Post!

Sounds Familiar. ;)

Kind regards,

Shakir Razak

]]> By: Shakir Razak http://drstarcat.com/archives/239/comment-page-1#comment-1220 Shakir Razak Tue, 17 Nov 2009 03:52:30 +0000 http://drstarcat.com/?p=239#comment-1220 Hi,<br><br><br>Nice Post!<br><br><br>Sounds Familiar. ;)<br><br><br><br>Kind regards,<br><br><br>Shakir Razak Hi,

Nice Post!

Sounds Familiar. ;)

Kind regards,

Shakir Razak

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