Comments on: SetJam is a tool, Clicker is a portal

By: drstarcat

drstarcat — Thu, 22 Dec 2011 17:01:00 +0000

Friends, Family, and Once and Future Colleagues,

I’m writing to let you know that today SetJam was acquired by
Motorola Mobility. We are all very excited about this transition
here at SetJam. Motorola and SetJam share the vision of making content delivery, discovery, and consumption seamless across any screen, and as a world leader in video technology, Motorola will provide us with unprecedented levels of reach and distribution.

I want to take this moment to personally thank you for your continued encouragement and support over the past two years. None of this success would have been possible without your backing and belief in us. While this acquisition was in process, we’ve had to be far less communicative than we normally would be. We greatly look forward to reconnecting with all of you in the New Year. In the mean time, we wish you a happy and healthy holiday season!

Cordially,

Ryan

Ryan Janssen
(Former) CEO, SetJam

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By: The New TV Stack: How to Watch Internet TV on your TV Set | SetJam

The New TV Stack: How to Watch Internet TV on your TV Set | SetJam — Tue, 26 Jan 2010 22:51:48 +0000

[...] I’ve detailed elsewhere, SetJam focuses on our “Time-to-Watch” metric, which measures how quickly we get you to [...]

By: drstarcat

drstarcat — Thu, 14 Jan 2010 01:32:15 +0000

Thanks for the feedback Lewis, and I couldn't agree more with you. You've
touched upon two key features that we've wanted to integrate from the
beginning, but haven't yet had the time: Tracking what you've watched, and
notifications for new episodes.

We're working as hard as we can to deliver both of these! Regardless, the
key for us will always be to keep it simple.

By: lewisbriggs

lewisbriggs — Thu, 14 Jan 2010 01:26:16 +0000

I like the simplicity setjam offers compared to clicker and casting it as a tool rather than portal does help you differentiate your brand and clarify your business model. However, the key question to me is what does the growing population of online video viewers, and eventually, over the top video viewers need/want when they migrate their viewing of premium content away from the pay tv providers? They need a way to keep current with episodes and eliminate already watched episodes. Also, a smooth way to jump into show (i.e. catch up) would be great.

This will become difficult as more free content is hosted all over the place and with different viewing windows. A simple season pass (like Tivo) combined with notification features to warn you when your chance to watch an episode for free will be lost…that is what's needed. Clicker's playlist feature is unnecessarily complicated. I think people just want a way to watch this premium content efficiently and smartly, with no hassles…setjam could be that product/tool on multiple viewing platforms.

By: drstarcat

drstarcat — Wed, 13 Jan 2010 18:32:15 +0000

By: lewisbriggs

lewisbriggs — Wed, 13 Jan 2010 18:26:16 +0000

By: drstarcat

drstarcat — Mon, 23 Nov 2009 10:54:05 +0000

Thanks for the feedback! I fully agree about the collaborative filter. We
had this in our original designs, but it just kept getting put off. It will
be back soon though!