Comments on: How to Train a 6 Year-Old to Hate Brands

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japanese girls — Sun, 28 Mar 2010 22:24:33 +0000

Perhaps you hold ingrained unconscious patterns of behaviour that might have otherwise prevented a connection to be made, and the problem lies within you to correct rather than solely placing the blame on the other party, which some people might misconstrue as one of the core messages of the book when it isn’t.

By: Jessica

Jessica — Fri, 25 Sep 2009 17:32:32 +0000

"without crying uncontrollably, which apparently is the default reaction."

Insight into how your morning went?

By: Marcos

Marcos — Mon, 24 Aug 2009 06:25:17 +0000

Ha, "really free". The issue you raised is the history of civilization and the advancement of will and the "great men" who have made history. But that pursuit has reached it's apex, eventually there's no more territory to expand into and you inevitably run up against someone who isn't afraid to die AND wants to control you (wants your resources, your attention, whatever). Oh, and s/he has an atom bomb. What then?

The only viable solution in the interconnected age is cooperation–there's no getting out of it and who the fark wants to anyway?

But hey, maybe you'll be The Last Samurai….

By: Curtis

Curtis — Wed, 19 Aug 2009 20:34:52 +0000

Um, you're a control freak in the worse sense.

Try that brainwashing with someone who is really free; who is not afraid to die; who does not need to control others. You then will see just how poor you are.

By: Curtis

Curtis — Wed, 19 Aug 2009 20:30:47 +0000

I agree. You're right on the money that this is a fundamental desire. It is about freedom. Any time we get even the impression that someone is infringing on our freedom we implicitly push back. The harder the captor presses us, the harder we push back.

Take a demure Asian field worker and put them in complete control of their surroundings for just a little while and they will never want to return.

By: fred wilson

fred wilson — Mon, 10 Aug 2009 09:55:29 +0000

my partner brad has a post that will go up on the usv blog today or tomorrow that talks about the attention economy that addresses some of this.

your argument makes sense to me, but honestly i have not seen this "anti sponsor" attitude develop in my kids who are teenagers

By: drstarcat

drstarcat — Sun, 09 Aug 2009 20:02:08 +0000

Thanks Doc. It's always nice to have a comment that's as (if not more) informative than the original post!

By: Doc Searls

Doc Searls — Sun, 09 Aug 2009 03:33:11 +0000

Good post. Some thoughts…

First radio, then television, brought us inside from our porches and patios and main streets and public parks, and somatized us with nightly theatrical entertainment. Here was free threater. Plus news. Plus lots of other stuff. All in a glowing rectangle to which we were drawn as moths to a streetlight. It was nice enough while it lasted, but it's croaking now, for all the reasons you give, plus many more, all sad and annoying.

It's worth remembering that "branding" is a term borrowed by Procter & Gamble from the cattle industry. Back early in the Depression it was P&G that best understood the power of advertising and media to mold desires and tastes. It was P&G that knew how to fight shelf wars at grocery stores by (as they used to say) "putting one kind of soap in eight different boxes and singing about the difference."

In recent years "branding" has acquired far more cachet than it ever deserved. Companies are no longer companies. They are "brands." The problem with the whole concept is that it presumes we're all still cattle. Well, to be impolite, fuck that.

Thanks to the Internet, and each other, and other healthy human appetites, such as for knowledge and engaged human company, TV increasingly looks like a drug that's wearing off. All attempts by its creators and distributors to keep locking us in and forcing us to watch advertising are bound to fail. I don't even bother with Hulu because I don't want to sit through ads that are — even on shows I like — irrelevant to me. The old dial is also a usage-hostile mess. And "HD" TV isn't. All the video is so compressed and full of artifacts that old-fashioned analog TV actually looks better. NTSC on an old Trinitron is much kinder to the eyes than HD of a baseball field turned plaid with green blotches, and every line fringed in jaggies.

The game isn't over, but the outcome is getting clearer by the day. That's why the fans are leaving the park. Soon only the drunks will still be around.